Posted on 08 Apr 2010 at 10:43am
Three Stylist You Should Know
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Lately, Stylists and the Style space seem to be of great desire in unscripted television. We at Venture wanted to update you on some great stylists we represent that you should definitely know about! They range in their technique and specialties, yet are all accomplished hosts that can carry a show. If you wish to set up a general meeting please don’t hesitate to call.
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Did you know:
Peter had his own show on the Style Network for two seasons, “Peter Perfect”. Peter would take struggling small businesses and make them over, rejuvenating the look and style of the business.
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Did you know:
Jen has made appearances on almost every major style show on television including TV Guide’s Oscar Pre-Show, “How Do I Look”, and “The Tyra Banks Show”. She has also worked a personal stylist to many celebrities including Brooke Burke, Alyssa Milano, and Miss USA.
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Did you know:
Sam was the host of the original “Extreme Makeover”. No, not the Ty Pennington one. The show in which they actually made people over! In 2009, he launched his woman’s wear collection “Styled” by Sam Saboura on HSN.
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| Please contact us for inquiries on any of our stylists.
Your unscripted team!
Damon Frank, Neil Stearns & Matthew Potter
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Posted on 25 Mar 2010 at 7:03am
Celebrities Tweet For Bucks
This is a great article regarding the power of celebrities using social networks to generate income. We will be writing detailed blogs regarding the techniques and tips we are using social networking to leverage our endorsements between our clients and companies.
Read the article
Posted on 19 Mar 2010 at 10:57am
All of us in the unscripted department wanted to take a second to thank all of the production companies that we meet with this week. We had an amazing week and locked in four reality show options. We just wanted to say thank you for all of your participation!
Damon Frank
Posted on 03 Mar 2010 at 2:40pm
This was a great article written by the head of our commercial department Noel Palm. It is worth a read.
I head the Commercial Department at Venture I.A.B Talent Agency in Los Angeles and our office in San Francisco. A question that I am frequently asked by clients that work for scale is “can you get me endorsements”. I want to take a minute to discuss the reason for corporate America to get involved with talent and why particular talent is able to endorse product. Having a platform is the key. Top athletes use their sport, hosts use TV shows(and recently content generated specifically for the web), and actors use Film and TV. This is essential for brands to get behind, because these pop culture celebrities bring both an established image as well as a built in fan base to the table. In the past year we have negotiated endorsement deals for clients that include exercise equipment, sports products, green living apparel, automotive, lip balm, sports apparel, spokesmen for web portals, wireless products,and others. In each case the client had a defined niche and a built in following, which is why hosting is a lucrative business if you possess the skill set. Hosting gives you a platform in a specific world that is not necessarily the NBA or an Oscar winning film, and generates interest from companies if talent can become a brand leader in a specific arena. Despite the current state of TV commercial production, the opportunity to extract ad dollars from companies is actually growing, due to the expanding formats to distribute content and advertising. We have seen brands partner up with both pop culture celebrities and specialists to create sponsor supplied “webisodes”, and rev share deals with non celebrities on platforms such as YouTube. In a time when major corporations are scrambling to find out where they can maximize their ad spending, the best bet is to carve out your own niche.
